Summary

Why is research important in the media industry?


Before you make a product?



During production?



After production?




Case study
Describe all types of reserach you whouild do if you worked for a company that wanted to come up with an idea for a new vidieo game.

 I am currently working in a games company and they have asked me to make a new game for people, they have aske me to make it good and also to make it sell loads this is what i whouild need to do when making the game. First i wouild conduct primary research to find out want type of game people like to play in order to do this i whouild make a Questionairre and then the people can fill it in then off what they about what type of game hey like then i we wouild make hat type of game. We whouild want to know what genre they like so we know what game to make.  Secondly we whouild need to use secondry research to find out what type of games areout their now so we know what we are going to go up agaisint.

During production we whouild need to make sure that the game is right that  their are no mistakes in the game, no gliches make sure that the game is perfect for the audience when they play it. Also during the production we whouild need to make sure that everything is going well also with te secondry research we whouild find out what other perople thought about games we need to see if they said that the games were good. But if they hated it then we whouild not sell the game becuse we whouild not get any sales. Then the game whouild have a big affect on us.

 After the production we whouild then get into a focus group with lots of people and we whouild then show them the game and then we whouild want feedback off them to see if everything is good or if there still needs to be a little bit more work on it if they say that everything is going well then we whouild then put it on the market an sell it but we whouild have to be careful becuse of the competitors who are going up agaisnt us becuse for example if they were going up agaisnt us and tey sold more then us we whouild have to sell more. A the end of all of it we whouild use Quantitative research to see how many people bought the game, how many of game that we made was sold in order to do that we whouild use a forum a forum is a table with a list of games that have been sold or that are the best that why we whouild use Quantitative research. We whouild also use Qualititive research aswell becuse we whouild ask the audience questions saying that did you like te game, did you enjoy playing, did you not. In order to us to find out what people said about our game we whouild look on the internet and find out what people said about are game.