Qualiative research

Qualititive research is where it produces information about peoples opians, facts and prefrances. It is very important within the media becuse they wants to know if say they were bringing a new film out they whouild want to find out about their opians about the film if they like or they dont like it. It is also used to find out what individuals and also groups think and also feel about a particular media product.

This is an example of a Qualititive research becusxe this shows peoples movie reviews of movies that have been out and wached.